In 1970, Samuel C. Johnson, fourth generation leader of one of the most successful privately-owned companies in the world (SC Johnson), recognized the need for a different kind of bank in his Racine, Wis., community. Not long after, he founded one based on his vision of unmatched personal service and a promise to treat clients like family.

Now led by Sam's daughter, Helen Johnson-Leipold, we've since grown from a single bank in Racine to a comprehensive financial services company with a reputation for making a positive impact in the communities we serve and in the lives of our clients and associates.

The underlying principles that have made Johnson Financial Group so successful are the same values that serve all of the Johnson family's enterprises. A high level of integrity and accountability and the strong belief in the dignity of all people are at the heart of everything we do; and, as a privately-held company, we also maintain the ability to focus on the next quarter century rather than the next quarter's earnings report. This way of doing business has stood the test of time, trends and challenges.

Ownership
Johnson Financial Group - along with SC Johnson and Johnson Outdoors - are the Johnson family's business enterprises headquartered in Racine, Wisconsin. Although they're separate and independent companies, the businesses share the same core values and are leaders in their distinct, respective markets. Each is headed by a member of the fifth generation of Johnson family entrepreneurs. Principal owners of Johnson Financial Group are members of the Samuel C. Johnson family. Helen Johnson-Leipold is Chairman of Johnson Financial Group.

Values
Our priorities and guiding values are simple:

• More than anything, we value our relationships and treat clients like family.
• Our success is based on our ability to help our clients maintain and grow their wealth.
• Our clients can expect decisions made locally by people they know.
• We recognize each client has unique needs and we tailor our services accordingly.
• We are committed to being leaders in adding to the quality of life in the communities we serve.

Social Responsibility
Embedded in our culture is a genuine sense of mission to make every community where we operate better because we're there. This philosophy is anchored in the philanthropic spirit of the Johnson family and demonstrated in the way we operate and the individual actions of our associates.

Year after year, our people collectively volunteer tens of thousands of hours of community service. As an organization, we sponsor many local events and charities in addition to lobbying for and participating in efforts to spur development and job creation in distressed communities. To support the future of our planet, we follow strict building and operating standards. We've received LEED certification for our sustainable building projects, have been honored by Wisconsin's Focus of Energy group for our energy savings initiatives and were recognized by Bank Technology News as one of the "Greenest Banks in America."